Market Based Technologies
Market based
technologies (MBT) are technologies that drive
markets. In this instance Market
strategies are developed and often driven
recursively by new MBT’s. Market Based Technologies themselves are
developed as a means to provide media, metadata or other human
or machine-readable information about primary source information. This
kind of information provides a vehicle to locate, deliver or modify primary
source information. In the more classic environment of traditional media
an example of this kind of technology would be the TV guide. Market based
technologies range from search engine technologies to other media related
technologies.
Market based technologies drive
marketing initiatives because they are the 'how' of classifying and locating information. Not paying
attention to them would be a bit like producing a TV show and not listing it
in the TV Guide, and just hoping people would tune in. With the explosion of
media content, MBT's have become even more crucial and have even more
poignantly affected primary market strategies.
Some specific examples of MBT’s
include: cross-linking strategies, cluster and non-cluster tagging schemas,
XML tagging, meta-tagging, keyword pairing, value-weighting for word content,
statistical analysis of word prevalence, and scatter patterns across search
engines, reverse spider base-line generation, intelligent agent word pairing
and common language search pattern reports, traffic reporting, site analyzers,
interactive media technologies and methodologies for iterating demographic
metrics in the new media.
GRA Research Group (Home)
|
Focus Center |
Phone
Center |
GRA
International |
Check Study
Div |
GRA
Internet |
GRA Newswire
Research Methodologies
|
Product Positioning
|
Product Tracking |
Audience Profiling |
Peer
Marketing Programs
Readership
Studies |
Ad-Visual Aid Testing
Back to Homepage
|
Glickman Research Associates Copyright
© 2001 |
This site Protected by
eSureIT
Online Backup Service from Intronis Technologies
