Peer Marketing

GRA has designed and operated a series of peer marketing programs on behalf of major brands.  Various methodologies are available including:

  1. Personal and group in-depth interviewing, moderated group discussions – central location or by phone

   

  1. Programmed learning:  Educational materials delivered to random or pre- recruited respondents who complete a questionnaire that requires review of the materials. These programs are often developed by the GRA Check Study Division. 

GRA Research Group (Home) | Focus Center | Phone Center | GRA International | Check Study Div | GRA Internet | GRA Newswire

Research Methodologies | Product Positioning | Product Tracking | Audience Profiling | Peer Marketing Programs

 Readership Studies  | Ad-Visual Aid Testing

Back to Homepage

Glickman Research Associates Copyright © 2001

This site Protected by eSureIT Online Backup Service from Intronis Technologies