Concept Testing and Positioning:
In-depth qualitative and quantitative research via personal interviews, focus groups or more quantitative modes to identify perceptions of new concepts, strengths/weaknesses, market potential and ways to maximize promotional efforts.
Ad and visual aid testing is often integrally linked to the positioning (or re-positioning) process. GRA combines our cumulative years of product marketing and research experience to forge a research/consultative alliance with our clients to evaluate nominated concepts.
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