Methodologies:
Focus Groups/Personal Interviews: Qualitative Research
GRA has several experienced moderators who are prepared to conduct focus groups and high-level personal interviews. We may elect to work through our facility in New Jersey or through our network of sites covering all major cities. In addition, we have developed a core of executive interviewers throughout the U.S. who are trained in our procedures for completion of advertisement or visual aid testing or other highly qualitative projects.
Want to conduct a focus group or IDI's? Please contact us: gra@glickmanresearch.com
GRA Telephone Center:
GRA maintains a bank of in-house phone lines and highly trained interviewers. We have the ability to administer complex interviews with significant levels of probing. Our interviewers are comfortable speaking with physicians, consumers/patients, other healthcare professionals as well as business professionals.
Want more information on how our Telephone Center can assist you? Please contact us: gra@glickmanresearch.com
Direct Mail:
GRA offers full direct mail capabilities including expert typesetting/design, mail house services, list/data management and data processing of returns.
Want to know more? Please contact us at: gra@glickmanresearch.com
GRA Check Study Division:
The GRA Check Study Division (CSD) is an innovator in the use of negotiable checks to conduct a variety of specialized research programs. The CSD uses negotiable checks to complete highly quantitative primary research studies such as "Awareness/Trial/Usage" studies or studies of promotional activities using tightly defined test and control groups. In addition, we have a massive normative database (shown below) of readership studies: APX (Ad Page Exposure) covering multi-sponsored journals, single-sponsored journals and all forms of direct mail. Further, the check study methodology can be used for profiling audiences for promotional purposes, administration of "programmed learning" programs and many other unique concepts.
Interested in conducting a check study? For more information, please contact us: gra@glickmanresearch.com
eSurvey Research by GRA:
The Internet offers exciting opportunities to conduct marketing research quickly and at reasonable cost. The web provides domestic and worldwide reach not available from any other source. GRA has developed programming and protocols to:
Conduct web-based surveys among healthcare professionals, patients or other appropriate audiences. The software includes automatic data entry/database access.
Recruiting respondents for qualitative or quantitative projects on a domestic or international basis.
Want to know more? Please contact us at: gra@glickmanresearch.com
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